I walked into the gym the other day and looked for a cage. The cage is mainly for squats and deadlifts. Those are the exercises that form the foundation of my workouts. But from what I’ve seen in the gym over the years, the most popular exercise for guys is the bicep curl, which it was for me many years ago. Polishing the guns, in every way possible. Standing or seated, barbell or dumbbells.

Sometimes when I see bicep curls being done, I’m reminded of a conversation between an old girlfriend and me. She said that she sees guys doing those exercises in the gym while staring at themselves in the mirror. She said, “I think they’re in there doing it just for themselves.”

I disagreed: “They do it to be more attractive to females.”

But now I think she was right.

This focus on the thing, the form, and not the person, is clearly seen in marketing (big surprise). Sofia Vergara prefers soda pop to men in her diet Pepsi commercials. And the guys in beer commercials pass up the girl for beer. This should be funny because it runs against what we do in real life. But does it actually? Do we chase stuff, like the job, money, beer, or bigger biceps, over relationships? Do we spend more time getting a paycheck and attractive physiques or more time learning to have a conversation, more time trying to connect and build relationships?

Building up a bank account or body is in many ways easier than building a solid relationship, but it won’t get us the kind of people we need in our lives. These kinds of commercials and my days in the gym remind of this almost every day. The challenge is getting into the habit to focus on what others want and what they do. This genuine curiosity can’t come from a place of insecurity, and security doesn’t come from external wealth. It comes from you knowing who you are, and accepting who you are, so all the attention that would otherwise be tied up in stabilizing yourself can be turned outward. I think when that happens, people realize you care about them. And that’s what it’s about in the end…being valued.

And putting diet Pepsi and big biceps in their proper place.