Use other search engines besides Google. Bing, yahoo, whatever.
Why should we do this?
Because google is concentrating more and more power, in a profoundly life-impacting way. They are building a monopoly over information collection and control. I’m not talking conspiracy to take over the world. I’m just saying, spread the power around. Even the most well-intention individuals and organizations will abuse their power at some point if there is no check over them.