Battle lines drawn.

Positions solidified.

Arguments made.

All thrilling, perhaps fun, but unlikely to change minds.

If your cause is important enough, it’s worth taking the time and emotional energy to make your case without an argument. The opportunity is to recast your outcome in terms of the other person’s worldview, not insist that they change what they want or what they think they know.

The culture isn’t immutable. You can change it.

But not by picking a fight.

 

Reposted from Seth Godin’s blog.